Media Asset Management Software: OMN

Customer goal

Today the effectiveness of marketing campaigns directly depends on the speed of data processing, data distribution, and customization of marketing processes according to the specific business needs. The amount of data to analyze while preparing a new marketing campaign requires a strong and effective software solution accelerating product media management like Online Media Net. The Exposit team worked on customization of the product for specific customers and the development of the product plug-ins.

Solution

Exposit team has worked on a huge Enterprise solution providing customized omnichannel marketing tools for Retail.

We have developed functional media management modules addressing the following challenges:

• Automation of media content production (including pdf-catalogs creation);
• Media logistics;
• Annotation management;
• Asset management;
• Product information management;
• Workflow management.

Exposit has a long-lasting cooperation with the OMN team supporting migration to the new technologies and development of the new models. We gained unique experience in the geographically distributed development of a large software product (about 300 person-years, more than 70 of which are Exposit), release and branch management, analysis, automation and implementation of complex production cycles and processes for customers as McDonalds, IKEA, Meyle & Muller.