Middle PPC Specialist
Arina started working at Exposit five years ago, and she has since advanced through the organization in a number of roles to take on her current responsibilities as Head of Marketing. Her expertise spans B2B marketing, inbound marketing, content management, and marketing strategy. Arina is currently in charge of the marketing team, overseeing key channels, attracting qualified leads, and ensuring the company’s success. Beyond her career, Arina finds balance through dancing and arranging bouquets for friends and her home.
Arina Karataeva
Head of Marketing
Exciting Opportunity for a Middle PPC Specialist!
Exposit team is expanding and seeks a talented PPC Specialist with 2+ years of hands-on experience. If you thrive in crafting successful PPC strategies and possess advanced skills in Google Ads, LinkedIn, and Facebook, this opportunity is for you!
Requirements
* 2+ years of experience in managing PPC campaigns in Google Ads, LinkedIn, and Facebook;
* Proven experience in successful PPC campaign management, at least in Google Ads, LinkedIn;
* Advanced user of PPC tools: Google Analytics, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Meta Business Manager, Similarweb, SEMrush, or other web analytics tools;
* English B1;
* Strong analytical and data interpretation skills;
* Google Analytics and Google Ads Certification (preferred);
* Understanding of inbound marketing funnel;
* Ability to present complex information in an understandable and compelling manner;
* Excellent knowledge of MS Office or Google Workspace.
Responsibilities
* Develop and execute successful PPC strategies for lead and traffic generation on target markets (USA, DACH, UK);
* Plan, implement, and manage paid campaigns in Google Ads, LinkedIn, Meta Ads (Facebook|Instagram), X Ads (Twitter), e.t.c;
* Analyze target markets and competitors;
* Keywords research and adjustment;
* Create and test ad-copies;
* Optimize campaigns performance and improve KPIs;
* Analyze and interpret data from analytics platforms;
* Monitor and report on campaign performance, making data-driven recommendations for improvements;
* Manage and optimize PPC budgets effectively;
* Manage directories such as Clutch, Goodfirms, etc. (preferred);
* Collaborate with cross-functional teams, including marketing, design, and content;
* Stay informed about industry trends and emerging PPC technologies.
We offer
* Remote work;
* Cozy offices for teams in a modern office;
* Equipment of your choice;
* Individual high-quality English language training during working hours;
* Tuition and conference fee coverage;
* Additional medical insurance for you and your family;
* Employee discount program.
Apply now and be part of a collaborative environment where your PPC expertise contributes to our success!