2020 has been full of surprises affecting the IT industry: an unexpected coronavirus pandemic caused economic losses and, at the same time, pushed many industries to modify their business strategies. Many companies have shifted to the digital model to provide users with the necessary products and services remotely that сaused the increasing number of mobile applications in M-commerce, Healthcare, Education, and Gamification industries.
What trends should you consider for creating the most sought-after mobile solutions in 2021?
- 5G Technology
5G is a new next-generation network standard that offers huge opportunities for mobile applications, providing the speed 100 times faster than 4G, improving data security, and supporting modern technologies. 5G can also positively affect user experience providing more satisfaction to customers and simplifying the process of using smart devices.
Recently, at the presentation of iPhone 12 Pro and iPhone 12 Pro Max with 5G support, Apple announced improving the quality of video streaming, making games more responsive, adding real-time interactivity to apps, providing a more secure and faster connection to the public Wi-Fi hotspots, and reducing the battery power consumption.
- Augmented and Virtual Reality
Businesses have already used AR and VR technologies for enhanced data understanding and user engagement in mobile solutions for advertising and marketing, healthcare, manufacturing, traveling, education, etc. AR and VR also bring competitive advantages to retail, increasing users’ engagement, and your sales.
For example, Wizart uses Computer Vision and AR to solve the imagination gap problem: it helps customers can see how finishing materials will look like in their interior. Another example of an Augmented Commerce solution is Sephora Virtual Artist that allows users to visually try on beauty products before purchasing. Such a way of testing products has been especially useful and popular among online shoppers during the pandemic.
- Wearable Technology
People love wearables for ergonomics, high levels of interactivity, and simplicity: the global wearable technology market size is predicted to reach $104.39 billion by 2027. Wearable devices with companion mobile apps are probably the most efficient solutions for tracking user’s movements, health records, and changes in the environment.
An excellent example of an app designed for wearables is arterio: a mobile solution developed by our Team for heart patients. Using arterio you can monitor your blood pressure, observe measurement statistics, and share data with a doctor.
- Artificial Intelligence and Chatbots
AI-driven mobile apps have been one of the main mobile development trends during the last few years. In 2021 the AI trend will be focused on improving users’ interaction and automating specific business processes: changing the shape of buttons and site’s color schemes based on user preferences, automatic selection of products depending on search queries, analyzing the user’s mood based on their comments.
AI-driven chatbots are also well worth considering for mobile apps providing customer service features. They can give logical responses with useful information in real-time, and, as a bonus, reduce costs: according to Juniper Research, by 2022, chatbots can save businesses an aggregate of over $8 billion per year.
- Beacons Technology
Beacons technology was developed by Apple in 2013. However, it only begins to gain popularity: the statistic by Thomas Alsop shows that in 2026 the beacons technology market will be valued at $56.6 billion; it is 59.8% more than in 2016.
Beacons are small transmitters that use Bluetooth to send signals between your device and other smart devices nearby. It makes location-based marketing much more effective and provides more personalized service to your audience. For example, potential customers that are within the range of your beacon can receive notifications about sales or competitions they can take part in or a message that they are near your shop.
The most popular mobile app development frameworks in 2021 are expected to be Flutter, React Native, and Ionic for cross-platform apps, Swift for Native iOS, and Kotlin for Native Android.
Exposit Mobile Team is passionate about creating complex mobile solutions and continuously tracks the latest industry trends to deliver marketable apps for your business. Recently we have been featured among the Top Mobile App Development Companies of 2020, according to DesignRush. We will be happy to implement a quality mobile product corresponding to modern needs. Contact us to discuss your idea and find the most effective solution for your business.